The Forever Forest campaign is held under the direction of renowned ecologist, Dr. Akira Miyawaki, who is recognised for his successful reforestation activities around the world.
Under his guidance, The YOKOHAMA Rubber Co., Ltd., is on course to plant its goal of half a million trees over a ten-year period at YOKOHAMA’s 17 locations around the globe. To date, over 200,000 trees have been planted.
In its fifth year, the Forever Forest project is thriving with planting now having taken place at countries that include Japan, the Philippines, China, Vietnam, Thailand, and the United States.
To Plant 500,000 trees by the year 2017.