Launched in Europe in March 2011 the BluEarth-1 has earned the top designation under Japanese tire manufacturers’ labeling standards for rolling resistance

YOKOHAMA's Technical breakthroughs give you the advantage.

To enrich people‘s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products.

Under a basic policy of asserting world-class strengths in technologies for protecting the environment, as stated in its "Medium-Range Management Plan

The Forever Forest campaign is held under the direction of renowned ecologist, Dr. Akira Miyawaki, who is recognised for his successful reforestation activities around the world.